Free tools & resources · Step 4

UTM link builder + QR

Tag your links so you know exactly which ad, email, or flyer drove every click. Free, instant, no signup.

Your trackable link

Enter a URL above to build your link

Scans open your tagged link, so flyer and print traffic shows up in analytics instead of "Direct."

What are UTM parameters?

UTM parameters are small tags added to the end of a URL that tell your analytics exactly where a visitor came from. Without them, most campaign traffic gets lumped into "Direct" and you can't tell your Facebook ad from your email blast. With them, you'll see "42 clicks from the ad, 118 from the email" and can spend accordingly.

Keep your tags consistent

Analytics tools treat "Facebook" and "facebook" as two different sources. This builder auto-lowercases everything and converts spaces to underscores so your reports stay clean. Pick one naming convention and stick with it across every campaign.

Why the QR code matters

QR scans normally show up in analytics as Direct traffic, which tells you nothing. Build the tagged link first, then generate the QR from it, and your yard signs, flyers, and business cards become as trackable as your digital ads.