Free tools & resources
Score your landing page headline against Ray Edwards' PASTOR copywriting framework. Instant score, no signup.
We score the PASTOR elements a headline can carry: Problem, Amplify, Transformation, and Person.
PASTOR elements in your headline
Three PASTOR-staged rewrites
Want the other 5 stages? Get a full PASTOR page outline for your offer — Story, Transformation, Offer, and Response sections mapped out — emailed to you free.
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PASTOR is a six-step copywriting structure created by Ray Edwards: Problem, Amplify, Story, Transformation, Offer, and Response. It walks a reader from recognizing their pain to taking action, and it's a favorite for landing pages and long-form sales copy because it leads with empathy instead of hype.
Your headline is the gatekeeper for the whole page. If it doesn't name a problem, raise the stakes, or promise a transformation, most visitors never read the rest of your PASTOR structure. This tool checks the elements a single line can carry and shows you rewrites that lead from each stage.
We check four things: whether your headline names a pain (Problem), signals the cost of inaction (Amplify), promises an after-state (Transformation), and speaks directly to one reader at the right length (Person). Each hit adds points. The rewrites show what a stronger version of each element looks like for your copy.