Your Business Motto Speaks for Itself
A business motto blends the company’s goal or purpose with its personality. People will remember a catchy slogan, one that’s short and somewhat playful. Create a clever motto for your business.
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This Tree's Lesson about Customers
Ever looked at a tree to learn more about customers? Perhaps not! By the end of this blog article, this tree will help us see more clearly about the six basic needs of our customers. With each section, be sure to look at the tree and reflect on the lesson to help it all sink…
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Staying Upbeat on the Downbeat
Let’s face it: success in sales can be affected by what people see on our face – literally or figuratively. How many customers want to buy something from a grump? So, how do we keep feeling upbeat even when times might be tough and downbeat? Other than using a watermelon as a smile, let’s see…
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Project Management Takes Focus
You wouldn’t think that when you manage a project that you need to become a professional juggler, but that’s exactly what it takes. The job intensifies with every new project – with every new person – and it’s the project manager who must remain focused to make sure that everything is done on time and…
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Landing Page No-Nos
Landing pages should be designed to work – and they will do that if you remember NOT to do these five things. Be sure to take a look at each one of these no-nos closely as you examine your landing page to improve it. In a search about landing pages, you’ll find various articles about…
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Creating Landing Pages like the Experts
The best way to create landing pages that encourage traffic is to examine those out there crafted by experts. Just like a first impression when you are meeting someone face-to-face, you want your landing page to make potential customers react in a way that brings you business. By studying the elements of the top landing…
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Make Good Use of 5 Seconds
It’s tough to run a business. Often there are roadblocks and u-turns and stops and starts along the way. Personal development and growth are an integral part of it. Let’s face it: your business takes grit and hustle and plenty of self-confidence. Here’s a book our OSP team enjoyed that inspired us to make some…
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Simple Ways to Use Instagram More Effectively
There’s no doubt that Instagram is quickly rising in the world of internet marketing and rapidly becoming a must-have for marketers. Unfortunately, not all companies are fully taking advantage of the usefulness of this platform. If you’re one of them, it’s time to make full use of the social media site for lead generation and…
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Pinterest’s Latest Changes Can Affect Your Business
Pinterest has recently been lauded as a terrific method of boosting traffic and online marketing for small biz, but the social media platform has also made a number of changes. For some marketers, the drastic shifts in how the platform works have been enough to dissuade them. If you want to know whether or not…
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How to Make Your Landing Pages Irresistible
Technically, a landing page is any page on your website that people can land on, but when we’re discussing lead generation, it usually refers to a very specific page. Your landing page has one goal that is aimed at a very specific audience. Unfortunately, most people have difficulty writing copy that will actually convert their…
