Whether sending emails to colleagues, business associates, or potential customers, how can you have more fun in your email interactions with them? Let’s take a look at the elements of a successful email and see how we can spin a little more fun when crafting these.
People get pummeled with email. Everyday we hear “You’ve Got Mail!” over and over again. We pitch this one and that one. We don’t want our own marketing messages to go into the trash, though.. So how can we create subject lines that keep our potential customers opening those email messages? And get this – they say that nearly half of the people out there open a message because of the subject line. That sounds super important then, so let’s take a look-see.
Landing pages should be designed to work – and they will do that if you remember NOT to do these five things. Be sure to take a look at each one of these no-nos closely as you examine your landing page to improve it. In a search about landing pages, you’ll find various articles about…
There’s no doubt that Instagram is quickly rising in the world of internet marketing and rapidly becoming a must-have for marketers. Unfortunately, not all companies are fully taking advantage of the usefulness of this platform. If you’re one of them, it’s time to make full use of the social media site for lead generation and…
Technically, a landing page is any page on your website that people can land on, but when we’re discussing lead generation, it usually refers to a very specific page. Your landing page has one goal that is aimed at a very specific audience. Unfortunately, most people have difficulty writing copy that will actually convert their…
Over the summer, you’ll probably notice your open rates drop. It’s not that your emails are less interesting. It’s due to the fact your readers are busier. Summer gets everyone outdoors and less time is spent online. Vacations are scheduled during this time, and kids are out of school. It makes email marketing a little…
As a small business owner, marketing is an essential part of growing your company. If you’re on a tight marketing budget, these small business marketing tips can help you build visibility. Connecting with Customers Leverage existing clients. It’s simpler to keep an existing client than to bring a new one on board, so make sure…
We often spend more than a dozen hours a week sorting through our messages, finding the ones we want to read, and deleting the rest. If your work entails communicating with people who are not onsite, you may spend many more than 12 hours a week with messages going back and forth! One thing is…
All the email marketing in the world won’t do you much good if no one ever clicks through the links in the email. It can get discouraging to see hundreds of emails opened, but a pathetically low click-through rate. It doesn’t have to be that way, though. It just requires a little bit of motivation….
Write Like You Talk I work behind the scenes here at Online Sales Pro, sitting in the corner, keeping my keyboard busy, correcting this and revising that. Who am I? I work as an editor here at OSP, making sure that anything that is sent your way will meet with your approval–and the approval of…