Getting Cozy
Even with his downturned smile, this pug looks cozy, all wrapped up in a soft blanket. What’s that have to do with business, you might ask. Think of the blanket as your product or service – how well do you know it? How cozy are you? In order for your customers to be convinced to purchase, you need to know your product or service inside and out. So, how do you get cozy with it? Let’s look at a few questions you can ask yourself to get started.
