Technically, a landing page is any page on your website that people can land on, but when we’re discussing lead generation, it usually refers to a very specific page. Your landing page has one goal that is aimed at a very specific audience. Unfortunately, most people have difficulty writing copy that will actually convert their…
People get pummeled with email. Everyday we hear “You’ve Got Mail!” over and over again. We pitch this one and that one. We don’t want our own marketing messages to go into the trash, though.. So how can we create subject lines that keep our potential customers opening those email messages? And get this – they say that nearly half of the people out there open a message because of the subject line. That sounds super important then, so let’s take a look-see.
Email marketing is often touted as the fastest way to make money online, but too many marketers find themselves struggling to get sales. You may have followed every technique you’ve read about, but if you’re not seeing consistent sales, something is wrong. Here are some of the most common mistakes made in email marketing: 1….
There’s no doubt that Instagram is quickly rising in the world of internet marketing and rapidly becoming a must-have for marketers. Unfortunately, not all companies are fully taking advantage of the usefulness of this platform. If you’re one of them, it’s time to make full use of the social media site for lead generation and…
When was the last time you joined an email list where you wanted to open every email? Chances are, it’s been a while.Everyone knows they need email marketing, but that doesn’t mean they do a good job of it. The number of emails out there that just promote products and offer little or nothing of…
We often spend more than a dozen hours a week sorting through our messages, finding the ones we want to read, and deleting the rest. If your work entails communicating with people who are not onsite, you may spend many more than 12 hours a week with messages going back and forth! One thing is…