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Make Good Use of 5 Seconds
It’s tough to run a business. Often there are roadblocks and u-turns and stops and starts along the way. Personal development and growth are an integral part of it. Let’s face it: your business takes grit and hustle and plenty of self-confidence. Here’s a book our OSP team enjoyed that inspired us to make some…
Content Marketing Strategies That Lead Straight to Success
Content marketing has been around for a long time and it’s still one of the top games in town, for good reason. Great content never gets old. In an online world where opinions and junk abound, well done content will always stand out, so it is worth your time to develop a strategy that will…
The Ultimate Landing Page Checklist
Ready to build an amazing landing page? There are a few things you need to know. Make sure you check off the items on this checklist in order to keep the page effective. Headline The first headline on a landing page is the most important. It lets the reader know why they’re there, so spend…
How to Make Your Landing Pages Irresistible
Technically, a landing page is any page on your website that people can land on, but when we’re discussing lead generation, it usually refers to a very specific page. Your landing page has one goal that is aimed at a very specific audience. Unfortunately, most people have difficulty writing copy that will actually convert their…
Pinterest’s Latest Changes Can Affect Your Business
Pinterest has recently been lauded as a terrific method of boosting traffic and online marketing for small biz, but the social media platform has also made a number of changes. For some marketers, the drastic shifts in how the platform works have been enough to dissuade them. If you want to know whether or not…
Landing Page No-Nos
Landing pages should be designed to work – and they will do that if you remember NOT to do these five things. Be sure to take a look at each one of these no-nos closely as you examine your landing page to improve it. In a search about landing pages, you’ll find various articles about…
