Pinterest has recently been lauded as a terrific method of boosting traffic and online marketing for small biz, but the social media platform has also made a number of changes. For some marketers, the drastic shifts in how the platform works have been enough to dissuade them. If you want to know whether or not…
Facebook is an excellent space for lead generation . . . but first you need to establish yourself on the platform. With over 40 million small businesses on Facebook, standing out can be a challenge, but certainly not impossible. Encourage Interaction Socializing is what social media is best for and Facebook is the perfect place…
Color in visuals catches our eyes. Perhaps you opened this blog because of the colorful postcards displayed in this picture. That’s why image marketing is the hottest marketing trend today. No wonder Instagram and Pinterest are big names in the marketing game these days and for good reason. It’s no secret that humans are visually…
Building a fan base on Facebook (FB) can be a bit of an uphill struggle when you’re starting out. Even if your business is well known and gets some likes, it can be difficult actually to get people to engage and interact with the page. While you can certainly have small business sales with little…
Hashtags. They’re the most misused and poorly understood marketing tool on social media, but if you know what you’re doing, they can also be the ticket to small business sales. If you’ve been marketing on Instagram, you have likely been using hashtags. Unfortunately, the vast majority of marketers don’t use this powerful tool correctly. They…
Pinterest has high potential for building your email list and increasing small business sales, but far too few business owners actually use the site. You’ll need a strategy if you’re going to make it work, just like every other social media site. Why Pinterest? Pinterest was originally a place for moms and crafters to share…