You wouldn’t think that when you manage a project that you need to become a professional juggler, but that’s exactly what it takes. The job intensifies with every new project – with every new person – and it’s the project manager who must remain focused to make sure that everything is done on time and…
Landing pages should be designed to work – and they will do that if you remember NOT to do these five things. Be sure to take a look at each one of these no-nos closely as you examine your landing page to improve it. In a search about landing pages, you’ll find various articles about…
The best way to create landing pages that encourage traffic is to examine those out there crafted by experts. Just like a first impression when you are meeting someone face-to-face, you want your landing page to make potential customers react in a way that brings you business. By studying the elements of the top landing…
It’s tough to run a business. Often there are roadblocks and u-turns and stops and starts along the way. Personal development and growth are an integral part of it. Let’s face it: your business takes grit and hustle and plenty of self-confidence. Here’s a book our OSP team enjoyed that inspired us to make some…
Internet marketers delight in announcing that various methods of marketing are dead. Content marketing is one method of online marketing for small business that is definitely not dead and gone. In fact, it’s alive and well and something every business needs to be engaged in.With that in mind, let’s look at the main reasons…
Color in visuals catches our eyes. Perhaps you opened this blog because of the colorful postcards displayed in this picture. That’s why image marketing is the hottest marketing trend today. No wonder Instagram and Pinterest are big names in the marketing game these days and for good reason. It’s no secret that humans are visually…
There’s no doubt that Instagram is quickly rising in the world of internet marketing and rapidly becoming a must-have for marketers. Unfortunately, not all companies are fully taking advantage of the usefulness of this platform. If you’re one of them, it’s time to make full use of the social media site for lead generation and…
The past year has seen some major changes in how Facebook works. Organic reach has plummeted, giving way to paid ads and boosted posts, which has caused many marketers to take off and look for greener grass. Is Facebook still a valid marketing platform, though? Can you actually make it work without spending a small…
Pinterest has recently been lauded as a terrific method of boosting traffic and online marketing for small biz, but the social media platform has also made a number of changes. For some marketers, the drastic shifts in how the platform works have been enough to dissuade them. If you want to know whether or not…
Technically, a landing page is any page on your website that people can land on, but when we’re discussing lead generation, it usually refers to a very specific page. Your landing page has one goal that is aimed at a very specific audience. Unfortunately, most people have difficulty writing copy that will actually convert their…