Is your audience primarily women? Do you have a Pinterest account for your business?Pinterest is an excellent network for lead generation, particularly if your target audience is female. However, many businesses that use the site stick to the basics and pin their own...
Facebook, Twitter, Instagram, Pinterest, LinkedIn . . . the list of social media sites is practically endless. Since you have limited time, you probably can’t do a great job of marketing on all of them, so you need to pick one or two to focus on. If your focus is lead...
Pinterest has high potential for building your email list and increasing small business sales, but far too few business owners actually use the site. You’ll need a strategy if you’re going to make it work, just like every other social media site. Why Pinterest?...
Color in visuals catches our eyes. Perhaps you opened this blog because of the colorful postcards displayed in this picture. That's why image marketing is the hottest marketing trend today. No wonder Instagram and Pinterest are big names in the...
Pinterest has recently been lauded as a terrific method of boosting traffic and online marketing for small biz, but the social media platform has also made a number of changes. For some marketers, the drastic shifts in how the platform works have been enough to...