Ever looked at a tree to learn more about customers? Perhaps not! By the end of this blog article, this tree will help us see more clearly about the six basic needs of our customers. With each section, be sure to look at the tree and reflect on the lesson to help it...
As an independent business owner, one of your key interests is finding and keeping customers. Successful businesses may proclaim that product-based strategies work the best; others tote customer-based strategies. Let’s take a look at customers and figure out how a...
Connecting with customers is what keeps your business connected with success. Instead of racing from one interaction to the next, when we focus on the person in our view and do something to make a difference, we make these contacts life-changing. How so? By...