This 21st century of ours has created a society that tends to reach out in electronic ways – telling personal stories on social media, texting a quick message to a friend or family member, and describing details of their lives in emailed blogs. How can you take full advantage of this electronic age we’re in to reach more people? Let’s take a look.
Connection #1: Choose the Right Platform
What is the best way to reach your customers – or your potential customers? How do they reach out to you? That’s often the best indicator of how to connect with them. Choose the channel that makes the most sense for you. For instance, would more of your customers prefer to call customer support on the phone or ask questions through Live Chat on their computers?
Connection #2: Use Positive Social Proof
So much of what we hear and read nowadays focuses on the negative. Let’s do our part to turn the tables. Companies will claim that XX% of people do NOT do such-and-so. Let’s tell the world about what is going right with your product or service. For instance, one of the best ways to do this is to ask your best customers for testimonials. How have they been helped? What are they doing differently now because of their purchase? People out there often connect with stories.
Connection #3: Capture Your Product’s Momentum
Think of that recent baseball game where the batter was up and the bases were loaded. There’s so much excitement in momentum. You and your team are feeling the momentum, but let’s make sure your customers know more about it. For instance, broadcast messages about the latest features of your product or the current sale price of your service. Keep your customers in the know so they can speak about you in the present tense.
Connection #4: Use the Words They Love to Hear
Certain words trigger action and reaction. Others encourage customers to buy. Which words? Ironically enough – the word FREE – and NEW – and INSTANTLY. It’s important to uphold the promises that are part and parcel of these words. For instance, when customers get more for their money, they are happy campers. In fact, your customers will enjoy those purchases even more because of the connections made when using those words.
Connection #5: Don’t Just Sell – Educate
Customers who feel as though they are in the dark will spread that word. The more people know about your product or service, the more they’ll appreciate its value and the more they will know how to make best use of it. For instance, create customer support articles for your Knowledge Base or send out email campaigns providing tips and techniques or offer ongoing classes.
We literally have the world at our fingertips! We can use electronic ways to connect with people, to reach out. Stay in closer touch with people to let them know that you care about their needs, their welfare, their lives. Keep these connections in mind and reflect on how others connect with you. Here’s another way to connect: use the tools and training we offer at Online Sales Pro and build your business!
