The best way to create landing pages that encourage traffic is to examine those out there crafted by experts. Just like a first impression when you are meeting someone face-to-face, you want your landing page to make potential customers react in a way that brings you business. By studying the elements of the top landing…
The past year has seen some major changes in how Facebook works. Organic reach has plummeted, giving way to paid ads and boosted posts, which has caused many marketers to take off and look for greener grass. Is Facebook still a valid marketing platform, though? Can you actually make it work without spending a small…
Home Page vs. Landing Page Your website’s home page is basically a storefront. It showcases everything you do or sell. A landing page is like a specialty display that provides your customers with exactly what they’re looking for. It increases sales and decreases frustration. Many companies rely entirely on their homepage to make sales and they’ll…
Social media video marketing is the way to go in 2018. Video marketing has been growing rapidly for a while now and if you’re still hesitating, this is the year to jump on board the video train. It’s a big part of social media, with even Facebook pushing for more and more video content. Video…
Content marketing has been around for a long time and it’s still one of the top games in town, for good reason. Great content never gets old. In an online world where opinions and junk abound, well done content will always stand out, so it is worth your time to develop a strategy that will…