{"id":99,"date":"2017-10-16T17:25:15","date_gmt":"2017-10-16T17:25:15","guid":{"rendered":"http:\/\/blog.onlinesalespro.com\/?p=99"},"modified":"2020-09-14T14:40:20","modified_gmt":"2020-09-14T14:40:20","slug":"lead-generation-content-marketing-build-email-list-faster","status":"publish","type":"post","link":"https:\/\/onlinesalespro.com\/blog\/lead-generation-content-marketing-build-email-list-faster\/","title":{"rendered":"Lead Generation Through Content Marketing: Build Your Email List Faster"},"content":{"rendered":"\n[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22&#8243;][et_pb_row _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.6.1&#8243; hover_enabled=&#8221;0&#8243; border_style=&#8221;solid&#8221; sticky_enabled=&#8221;0&#8243;]<p><span style=\"font-weight: 400;\">Where is your audience? Answer this question and you can begin a lead generation campaign via content marketing.<\/span><br \/> <span style=\"font-weight: 400;\">Paid lead generation can be helpful when you are just starting out, but businesses on a tight budget will appreciate content marketing. This can be done on social media, your own blog and other people\u2019s blogs, with terrific results.<\/span><\/p>\n<h1><span style=\"font-weight: 400;\">Step 1: Create Your Lead Magnet<\/span><\/h1>\n<p><span style=\"font-weight: 400;\">As nice as it would be, people won\u2019t sign up for your list without some good motivation. A lead magnet will give them plenty of motivation, as long as it has high perceived value. Lead magnets are often ebooks or reports, but they can be plenty of other things, too. For example:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Printable planners\/activities, etc.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Video tutorials<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Free webinars<\/span><\/li>\n<li><span style=\"font-weight: 400;\">A discount code<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Free physical products<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Email course<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Get creative and offer people something they haven\u2019t seen before. You\u2019ll see a jump in your email subscriptions.<\/span><\/p>\n<h1><span style=\"font-weight: 400;\">Step 2: Build Up Your Social Media Presence<\/span><\/h1>\n<p><span style=\"font-weight: 400;\">If you want to build trust, you need to get out there. Social media is unforgiving when it comes to irregular posting, so plan ahead to give yourself enough content to post regularly. It doesn\u2019t matter which sites you\u2019re on, regular posting will get great results. Combine this with constant interaction with your fans and ongoing promotions to really get your business noticed online.<\/span><\/p>\n<h1><span style=\"font-weight: 400;\">Step 3: Build Visibility with Contests<\/span><\/h1>\n<p><span style=\"font-weight: 400;\">Creating a contest or giveaway will drive traffic to your landing page like nothing else. Everyone loves getting something for free, but they also like to try their odds at winning a larger prize. That being said, the prize doesn\u2019t have to be huge, though the more valuable it is, the more people will sign up.<\/span><br \/> <span style=\"font-weight: 400;\">Your contest prize could be as simple as an Amazon gift card or a free service that you will give them. Either way, you don\u2019t have to spend a fortune. Better yet, you can require that everyone share the information with their friends and sign up for your email list in order to enter the contest, thus growing your audience rapidly.<\/span><\/p>\n<h1><span style=\"font-weight: 400;\">Step 4: \u00a0Expand Your Content<\/span><\/h1>\n<p><span style=\"font-weight: 400;\">Every piece of content you have can be used in multiple ways. Instead of posting an article once and leaving it, try repurposing it. A video can be transcribed into a report or turned into a slide show and posted on SlideShare. An article may be combined with others and turned into an ebook or made into an infographic.<\/span><br \/> <span style=\"font-weight: 400;\">The more uses you find for your content the more content you have to spread around. Some people are more interested in video than articles, so by offering both options, you can appeal to both readers and watchers.<\/span><\/p>\n<h1><span style=\"font-weight: 400;\">Step 5: Link Everything to Your Landing Page<\/span><\/h1>\n<p><span style=\"font-weight: 400;\">Whatever your method of delivering content, make sure it all leads back to one place . . . your landing page. This is where the magic happens. If you\u2019ve done a good job on your content, you\u2019ll have readers clicking through and signing up on a regular basis.<\/span><br \/> <span style=\"font-weight: 400;\">Never pass up a chance to link to the landing page, unless it\u2019s extremely spammy to do so.<\/span><br \/> <span style=\"font-weight: 400;\">Lead generation is an ongoing strategy for businesses of all sizes. Follow the tips given here to stay on top of your content marketing and your leads. <\/span> \u00a0<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22&#8243;][et_pb_row _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_cta button_url=&#8221;http:\/\/demo.onlinesalespro.com\/demo&#8221; button_text=&#8221;Watch A Demo&#8221; _builder_version=&#8221;3.16&#8243; background_color=&#8221;#2d3947&#8243; border_style=&#8221;solid&#8221; button_letter_spacing_hover=&#8221;0&#8243; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;on&#8221; button_letter_spacing__hover=&#8221;0&#8243; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221;]<h1 class=\"h0 -title -title--long _homeTitle\" style=\"text-align: center;\"><span style=\"color: #ffffff;\" data-auth=\"out\">Manage all your lead generation and direct sales in one place.<\/span><\/h1>\n<h3 class=\"-sub-title _homeSubTitle\" style=\"text-align: center;\"><span style=\"color: #ffffff;\" data-auth=\"out\">From generating leads to marketing automation to closing sale<span class=\"u-nowrap\">s, Online Sales Pro\u00a0<\/span>helps you grow your sales.<\/span><\/h3>\n&nbsp;[\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>Where is your audience? Answer this question and you can begin a lead generation campaign via content marketing. Paid lead generation can be helpful when you are just starting out, but businesses on a tight budget will appreciate content marketing. This can be done on social media, your own blog and other people\u2019s blogs, with [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2618,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p>Where is your audience? Answer this question and you can begin a lead generation campaign via content marketing.<\/p><p><br \/>Paid lead generation can be helpful when you are just starting out, but businesses on a tight budget will appreciate content marketing. This can be done on social media, your own blog and other people\u2019s blogs, with terrific results.<\/p><h1>Step 1: Create Your Lead Magnet<\/h1><p>As nice as it would be, people won\u2019t sign up for your list without some good motivation. A lead magnet will give them plenty of motivation, as long as it has high perceived value. Lead magnets are often ebooks or reports, but they can be plenty of other things, too. For example:<br \/>- Printable planners\/activities, etc.<br \/>- Video tutorials<br \/>- Free webinars<br \/>- A discount code<br \/>- Free physical products<br \/>- Email course<br \/>Get creative and offer people something they haven\u2019t seen before. You\u2019ll see a jump in your email subscriptions.<br \/>Step 2: Build Up Your Social Media Presence<br \/>If you want to build trust, you need to get out there. Social media is unforgiving when it comes to irregular posting, so plan ahead to give yourself enough content to post regularly. It doesn\u2019t matter which sites you\u2019re on, regular posting will get great results. Combine this with constant interaction with your fans and ongoing promotions to really get your business noticed online.<br \/>Step 3: Build Visibility with Contests<br \/>Creating a contest or giveaway will drive traffic to your landing page like nothing else. Everyone loves getting something for free, but they also like to try their odds at winning a larger prize. That being said, the prize doesn\u2019t have to be huge, though the more valuable it is, the more people will sign up.<br \/>Your contest prize could be as simple as an Amazon gift card or a free service that you will give them. Either way, you don\u2019t have to spend a fortune. Better yet, you can require that everyone share the information with their friends and sign up for your email list in order to enter the contest, thus growing your audience rapidly.<br \/>Step 4: Expand Your Content<br \/>Every piece of content you have can be used in multiple ways. Instead of posting an article once and leaving it, try repurposing it. A video can be transcribed into a report or turned into a slide show and posted on SlideShare. An article may be combined with others and turned into an ebook or made into an infographic.<br \/>The more uses you find for your content the more content you have to spread around. Some people are more interested in video than articles, so by offering both options, you can appeal to both readers and watchers.<br \/>Step 5: Link Everything to Your Landing Page<br \/>Whatever your method of delivering content, make sure it all leads back to one place . . . your landing page. This is where the magic happens. If you\u2019ve done a good job on your content, you\u2019ll have readers clicking through and signing up on a regular basis.<br \/>Never pass up a chance to link to the landing page, unless it\u2019s extremely spammy to do so.<br \/>Lead generation is an ongoing strategy for businesses of all sizes. Follow the tips given here to stay on top of your content marketing and your leads.<\/p>","_et_gb_content_width":"","footnotes":""},"categories":[110],"tags":[],"_links":{"self":[{"href":"https:\/\/onlinesalespro.com\/blog\/wp-json\/wp\/v2\/posts\/99"}],"collection":[{"href":"https:\/\/onlinesalespro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onlinesalespro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onlinesalespro.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/onlinesalespro.com\/blog\/wp-json\/wp\/v2\/comments?post=99"}],"version-history":[{"count":2,"href":"https:\/\/onlinesalespro.com\/blog\/wp-json\/wp\/v2\/posts\/99\/revisions"}],"predecessor-version":[{"id":2619,"href":"https:\/\/onlinesalespro.com\/blog\/wp-json\/wp\/v2\/posts\/99\/revisions\/2619"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onlinesalespro.com\/blog\/wp-json\/wp\/v2\/media\/2618"}],"wp:attachment":[{"href":"https:\/\/onlinesalespro.com\/blog\/wp-json\/wp\/v2\/media?parent=99"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/onlinesalespro.com\/blog\/wp-json\/wp\/v2\/categories?post=99"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/onlinesalespro.com\/blog\/wp-json\/wp\/v2\/tags?post=99"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}