{"id":928,"date":"2019-01-10T16:41:57","date_gmt":"2019-01-10T16:41:57","guid":{"rendered":"https:\/\/blog.onlinesalespro.com\/?p=928"},"modified":"2020-09-12T11:56:21","modified_gmt":"2020-09-12T11:56:21","slug":"happy-humans","status":"publish","type":"post","link":"https:\/\/onlinesalespro.com\/blog\/happy-humans\/","title":{"rendered":"Happy Humans"},"content":{"rendered":"

An essential part of advertising is focusing on the benefits your potential customers will have when they purchase your product or service. \u00a0We want each of them to be happy humans! How can you do that? They need to have a strong sense of how their purchase will benefit them. Let\u2019s look at the four types of customer benefits so that you can emphasize those in your advertising campaigns. \u00a0<\/span><\/p>\n

Core Benefits<\/b><\/h5>\n

Focus on why your customers buy your product or service. What is it they need? \u00a0What are the main features of your product or service that make people buy it? That is the main functional benefit of your business – the core benefit for your customers. \u00a0Often this is enough for the sale.<\/span><\/p>\n

Expected Benefits<\/b><\/h5>\n

What is the unstated reason that your customers buy your brand name? \u00a0Because of that, what is the implied benefit of the purchase? For instance, if you sell Rolex watches, they are going to expect the stellar qualities that such an expensive watch brings. \u00a0What do your customers expect from your product or service? It might take these expectations to make the sale.<\/span><\/p>\n

Augmented Benefits<\/b><\/h5>\n

What extra benefits are there that your customers don\u2019t always know about before their purchase? \u00a0Perhaps they discover that yours turns out to be the best of its kind that they\u2019ve experienced. Maybe they didn\u2019t realize how much it retains its value, well beyond their initial impression. These benefits are a pleasant surprise for your customers and may generate excitement after the purchase. \u00a0Because of this, your customers focus on these after the purchase and may bring on new customers for you because of them.<\/span><\/p>\n

Potential Benefits<\/b><\/h5>\n

Your customers have an imagined expectation of what using your product or service may bring for them. \u00a0Perhaps they think that it will bring them a perceived sense of status. Maybe they think they\u2019ll look better or feel better or even be better once they try your product or service. \u00a0These benefits may not be real or actual, but if your customer feels as though these might be the case, then that might make the sale. Some customers base their purchase solely on these benefits.<\/span>
\nAs you can see, there are four different approaches to what makes customers happy humans. \u00a0Ponder what previous customers have praised about your product or service. Determine which type of benefit those comments show and emphasize that in your advertising campaign. \u00a0Want to get the word out there to your potential customers? Join us at <\/span>Online Sales Pro<\/span><\/a> to benefit your business. \u00a0\u00a0We\u2019re here to help you implement systems and tools that are already proven to work and scale your business!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

An essential part of advertising is focusing on the benefits your potential customers will have when they purchase your product or service. \u00a0We want each of them to be happy humans! How can you do that? They need to have a strong sense of how their purchase will benefit them. Let\u2019s look at the four […]<\/p>\n","protected":false},"author":3,"featured_media":2451,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[33,35],"tags":[32,34,36,31],"_links":{"self":[{"href":"https:\/\/onlinesalespro.com\/blog\/wp-json\/wp\/v2\/posts\/928"}],"collection":[{"href":"https:\/\/onlinesalespro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onlinesalespro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onlinesalespro.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/onlinesalespro.com\/blog\/wp-json\/wp\/v2\/comments?post=928"}],"version-history":[{"count":1,"href":"https:\/\/onlinesalespro.com\/blog\/wp-json\/wp\/v2\/posts\/928\/revisions"}],"predecessor-version":[{"id":2452,"href":"https:\/\/onlinesalespro.com\/blog\/wp-json\/wp\/v2\/posts\/928\/revisions\/2452"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onlinesalespro.com\/blog\/wp-json\/wp\/v2\/media\/2451"}],"wp:attachment":[{"href":"https:\/\/onlinesalespro.com\/blog\/wp-json\/wp\/v2\/media?parent=928"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/onlinesalespro.com\/blog\/wp-json\/wp\/v2\/categories?post=928"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/onlinesalespro.com\/blog\/wp-json\/wp\/v2\/tags?post=928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}