{"id":896,"date":"2018-12-06T20:52:53","date_gmt":"2018-12-06T20:52:53","guid":{"rendered":"https:\/\/blog.onlinesalespro.com\/?p=896"},"modified":"2020-09-12T14:03:28","modified_gmt":"2020-09-12T14:03:28","slug":"how-do-i-keep-customers","status":"publish","type":"post","link":"https:\/\/onlinesalespro.com\/blog\/how-do-i-keep-customers\/","title":{"rendered":"How Do I Keep Customers?"},"content":{"rendered":"

Once you\u2019ve got customers – whether you\u2019ve got 2 or 202 – what steps need to be taken in order to keep those customers onboard? \u00a0You want to keep your customers interested in your product or service, and more ideally – tell others about your business. There are strategies out there, so let\u2019s look at some of them now. \u00a0Adopt one or more to put to work to make your business stronger and more profitable. <\/span><\/p>\n

Take a Look at Your Records<\/b><\/h5>\n

Here\u2019s the essence of customer retention: it takes less time and money to encourage your current customers to purchase more than it is to get a new crop of customers.First, view the numbers. \u00a0How many of your customers have purchased in the past month? \u00a0Three months? Six months? Year? Look at patterns. Look at repeat sales. \u00a0How many of them keep coming back? It\u2019s important to make this assessment to see how many of your customers are just one-shot deals or ones who have returned to buy more.\u00a0\u00a0<\/span><\/p>\n

Get Cozy with Your Customers<\/b><\/h5>\n

Encourage conversation – whether it is face-to-face or online. \u00a0What do your customers like about your product or service? How do they use what you offer? \u00a0Customers become loyal to your brand when they feel connected to you and your business. Keep things fun and casual, letting customers know that YOU care. \u00a0When they sense that, they\u2019ll keep coming back. In this electronic world of ours, sometimes people are lonely and miss the personal care and contact of businesses from yesteryear where customers were on a first-name business. \u00a0Tap into that and show them that you are there for them.<\/span><\/p>\n

Provide a Before and After<\/b><\/h5>\n

Customers will often purchase because of hope. \u00a0They know their status quo and they hope to do better than that. \u00a0They often will base a purchase on results – how the product or service will make a difference to them and make CHANGES to them, for them, and in their lives. \u00a0Most people aren\u2019t completely satisfied with who they are, where they are, or what they are doing – and by showing them what a difference your business will make for them, their interest is piqued. \u00a0Ask your customers for testimonials – and with pictures, better yet. Seeing is believing – and these will encourage current customers to take full advantage of what you offer.<\/span><\/p>\n

Use Words that Work<\/b><\/h5>\n

Certain words work their magic when it comes to purchases. \u00a0How many people will buy 2 or 3 of something to save some money instead of just buying the 1 they need? \u00a0A <\/span>sale<\/b> – that word entices- <\/span>free<\/b> also stimulates interest. \u00a0The words <\/span>new<\/b> and <\/span>instantly<\/b> also appeal to the emotion and the logic of purchasing. \u00a0How can you encourage your current customers to purchase more? \u00a0They like <\/span>promotions<\/b> and <\/span>seasonal<\/b> sales<\/b> and <\/span>coupons<\/b>. \u00a0Give them teasers. \u00a0Make it fun for them to visit your site or your website to buy things for themselves and others. \u00a0<\/span><\/p>\n

Create Excitement<\/b><\/h5>\n

Think of what changes have been made lately to your products or services \u00a0Make a big deal about those. Let customers know that you\u2019ve heard their requests and tell them what has been changed and why. \u00a0Capture the momentum of newness! Show them how the latest features will make a difference to them. If you\u2019ve got a new product, get your customers involved. Have a contest. \u00a0Have a few customers test new products and post reviews online. Get them involved and they won\u2019t want to leave or let go. <\/span>
\nA business will struggle with success if it is fueled just by new customers. \u00a0If your customers seem to come and go, adopt one of these strategies to revitalize interest in your product and service to keep your customers loyal and current. \u00a0Want an easy way to keep in touch with them? Send your customers direct news about your business right to their inbox. Join us at<\/span> Online Sales Pro <\/span><\/a>and see how!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

A business will struggle with success if it is fueled just by new customers. \u00a0If your customers seem to come and go, adopt one of these strategies to revitalize interest in your product and service to keep your customers loyal and current. <\/p>\n","protected":false},"author":3,"featured_media":2461,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[9,35],"tags":[190,42,211],"_links":{"self":[{"href":"https:\/\/onlinesalespro.com\/blog\/wp-json\/wp\/v2\/posts\/896"}],"collection":[{"href":"https:\/\/onlinesalespro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onlinesalespro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onlinesalespro.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/onlinesalespro.com\/blog\/wp-json\/wp\/v2\/comments?post=896"}],"version-history":[{"count":1,"href":"https:\/\/onlinesalespro.com\/blog\/wp-json\/wp\/v2\/posts\/896\/revisions"}],"predecessor-version":[{"id":2462,"href":"https:\/\/onlinesalespro.com\/blog\/wp-json\/wp\/v2\/posts\/896\/revisions\/2462"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onlinesalespro.com\/blog\/wp-json\/wp\/v2\/media\/2461"}],"wp:attachment":[{"href":"https:\/\/onlinesalespro.com\/blog\/wp-json\/wp\/v2\/media?parent=896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/onlinesalespro.com\/blog\/wp-json\/wp\/v2\/categories?post=896"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/onlinesalespro.com\/blog\/wp-json\/wp\/v2\/tags?post=896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}