{"id":298,"date":"2017-11-27T18:17:57","date_gmt":"2017-11-27T18:17:57","guid":{"rendered":"http:\/\/blog.onlinesalespro.com\/?p=298"},"modified":"2020-09-14T13:41:30","modified_gmt":"2020-09-14T13:41:30","slug":"email-marketing-done-right-write-emails-get-results","status":"publish","type":"post","link":"https:\/\/onlinesalespro.com\/blog\/email-marketing-done-right-write-emails-get-results\/","title":{"rendered":"Email Marketing Done Right: How to Write Emails That Get Results"},"content":{"rendered":"\n


When was the last time you joined an email list where you wanted to open every email? Chances are, it\u2019s been a while.<\/span>
Everyone knows they need email marketing, but that doesn\u2019t mean they do a good job of it. The number of emails out there that just promote products and offer little or nothing of value to the reader is ridiculous. Your emails shouldn\u2019t be part of that group.<\/span><\/p>\n\n\n\n

What Makes People Open Your Email<\/b><\/h1>\n\n\n\n

The first thing your subscribers see when your email lands in their inbox is the subject line. If the subject line is dull, overly promotional, or otherwise unacceptable, your emails will be sent to trash without being opened.<\/span>
It\u2019s not just the subject line that matters in email marketing, though. Your history is also a big part of the decision to open or trash the email. If you have been consistently helpful and provide great information that your readers can use, they\u2019ll likely keep opening your emails, regardless of the subject line.<\/span>
Focus on providing excellent information every time, and make it worth it for your subscribers to open those emails.<\/span><\/p>\n\n\n\n

What\u2019s Inside: Anatomy of an Awesome Email<\/b><\/h2>\n\n\n\n

Is your email interesting and informative? If not, you may want to revamp it a little.<\/span><\/p>\n\n\n\n

1 – Pre-Header<\/b><\/h3>\n\n\n\n

Many email clients actually post part of the first line so that it\u2019s visible before the subscriber opens the email. Make this pre-header just as enticing as your subject line to get people to open the email.<\/span><\/p>\n\n\n\n

2 – Greeting<\/b><\/h3>\n\n\n\n

Your greeting should be personable and friendly. Even if this is a business-to-business email, a pleasant greeting is always welcome.<\/span><\/p>\n\n\n\n

3 – Table of Contents<\/b><\/h3>\n\n\n\n

If you\u2019ll be going over two sections in your email, it\u2019s a good idea to include a table of contents so people can see at a glance what they\u2019re interested in.<\/span><\/p>\n\n\n\n

4 – Body Sections<\/b><\/h3>\n\n\n\n

These are the sections where your main content will go. You may just offer one single section with the news you wanted to convey, a hot tip for your readers, or a brief summary of a new post that you want them to click through to, or you can combine all of these in one email.<\/span><\/p>\n\n\n\n

5 – Links<\/b><\/h3>\n\n\n\n

Make it nice and simple for people to click through to your website by including lots of links in the email. Obviously, it shouldn\u2019t be too spammy, but keep in mind that people don\u2019t want to scroll back up to the top of the email to find that link to your blog post, so including it at the top, middle and end of your message is fine.<\/span><\/p>\n\n\n\n

6 – Bonus<\/b><\/h3>\n\n\n\n

Have a bonus tip to share? Do that at the end of the email. This could also be a link to a video or toolkit that you know your subscribers would enjoy. Offering a little something extra at the end of your emails will help encourage people to read to the end every time, in hope of that bonus.<\/span><\/p>\n\n\n\n

7 – Sign Off and Call to Action<\/b><\/h3>\n\n\n\n

Your signature line should be friendly, yet professional and should offer readers a way to get in touch with you. A call to action goes well here, too. Let them know what to do next, be it click through to your site, share something on Pinterest, or join your group on Facebook. If you don\u2019t tell them what to do, they won\u2019t do it.<\/span><\/p>\n\n\n\n

Conclusion<\/h3>\n\n\n\n

Well-done email marketing will include plenty of actionable information and get your readers excited about opening emails from you. Train them to expect great things and deliver every time to see impressive results.<\/span>
 <\/p>\n","protected":false},"excerpt":{"rendered":"

When was the last time you joined an email list where you wanted to open every email? Chances are, it\u2019s been a while.Everyone knows they need email marketing, but that doesn\u2019t mean they do a good job of it. The number of emails out there that just promote products and offer little or nothing of […]<\/p>\n","protected":false},"author":3,"featured_media":2531,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[19],"tags":[],"_links":{"self":[{"href":"https:\/\/onlinesalespro.com\/blog\/wp-json\/wp\/v2\/posts\/298"}],"collection":[{"href":"https:\/\/onlinesalespro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onlinesalespro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onlinesalespro.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/onlinesalespro.com\/blog\/wp-json\/wp\/v2\/comments?post=298"}],"version-history":[{"count":1,"href":"https:\/\/onlinesalespro.com\/blog\/wp-json\/wp\/v2\/posts\/298\/revisions"}],"predecessor-version":[{"id":2582,"href":"https:\/\/onlinesalespro.com\/blog\/wp-json\/wp\/v2\/posts\/298\/revisions\/2582"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onlinesalespro.com\/blog\/wp-json\/wp\/v2\/media\/2531"}],"wp:attachment":[{"href":"https:\/\/onlinesalespro.com\/blog\/wp-json\/wp\/v2\/media?parent=298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/onlinesalespro.com\/blog\/wp-json\/wp\/v2\/categories?post=298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/onlinesalespro.com\/blog\/wp-json\/wp\/v2\/tags?post=298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}