{"id":2768,"date":"2020-09-18T14:22:19","date_gmt":"2020-09-18T14:22:19","guid":{"rendered":"http:\/\/newblog.onlinesalespro.com\/?p=2768"},"modified":"2020-09-18T14:25:40","modified_gmt":"2020-09-18T14:25:40","slug":"how-to-create-a-sales-funnel-that-converts-every-time","status":"publish","type":"post","link":"https:\/\/onlinesalespro.com\/blog\/how-to-create-a-sales-funnel-that-converts-every-time\/","title":{"rendered":"How to Create a Sales Funnel that Converts Every Time"},"content":{"rendered":"\n

<\/p>\n\n\n\n

How to Create a Sales Funnel that Converts Every Time<\/strong><\/p>\n\n\n\n

Financial freedom<\/em>.<\/p>\n\n\n\n

Passive income. <\/em><\/p>\n\n\n\n

Work from anywhere. <\/em><\/p>\n\n\n\n

These are the words that probably motivated you to start your own online business.<\/p>\n\n\n\n

But if you haven\u2019t gotten there yet, these words might be haunting you as you wonder \u201chow exactly do I actually<\/em> reach my goals with my business?\u201d<\/p>\n\n\n\n

I know this feeling all too well.<\/p>\n\n\n\n

This can be such <\/em>a frustrating time.<\/p>\n\n\n\n

Believe me girl, I would rather give my children Mountain Dew and drive them across the country than be back in that whirlwind of confusion and stress.<\/p>\n\n\n\n

But I\u2019m here to tell you that those seven words can <\/em>become a reality for you.<\/p>\n\n\n\n

And the key to getting there is mastering the sales funnel. <\/em><\/strong><\/p>\n\n\n\n

Like I said, I\u2019ve been in your shoes. I\u2019ve gone through the webinars and masterclasses.<\/p>\n\n\n\n

I\u2019ve invested in my online business with both my time and money, knowing what a successful business could do for myself and my family.<\/p>\n\n\n\n

Capture leads. Build your email list. Turn those leads into customers. <\/em><\/p>\n\n\n\n

Hook, line, and sinker. <\/em><\/p>\n\n\n\n

It sounds so simple, but I learned the hard way that it just isn\u2019t as easy as online gurus want you to believe.<\/p>\n\n\n\n

And I know that when you\u2019re just getting started in marketing your business, just reaching <\/em>the right audience and getting their attention seems like an impossible hurdle to tackle.<\/p>\n\n\n\n

But the truth of the matter is, you can capture as many leads as you want, but if that\u2019s all you can do, then your funnel is useless.<\/p>\n\n\n\n

A sales funnel is so much more than your reach. <\/em><\/strong><\/p>\n\n\n\n

You need to not only capture your leads, but be able to follow up with them quickly.<\/p>\n\n\n\n

You need to be able to manage those leads and organize them and to nurture them until they\u2019re ready to make the purchase.<\/p>\n\n\n\n

96%<\/a> of people who visit your landing page or site are not ready to make a purchase yet.<\/p>\n\n\n\n

Read that again:<\/p>\n\n\n\n

96%<\/strong><\/a> of people who visit your landing page or site are not ready to make a purchase yet. <\/strong><\/p>\n\n\n\n

That means that you\u2019re missing out on the vast majority<\/em> of your leads if you\u2019re not focusing on follow up and nurturing them towards a purchase.<\/p>\n\n\n\n

This is why it\u2019s so <\/em>important for you to create your sales funnel with conversion <\/em>in mind as opposed to just capturing leads.<\/p>\n\n\n\n

And that\u2019s what I\u2019m going to teach you–step by step–in this article.<\/p>\n\n\n\n

So are you ready to learn how to do just that?<\/p>\n\n\n\n

How to create a sales funnel from scratch <\/em>that converts every. single. Time? Let\u2019s get into it!<\/p>\n\n\n\n

Let\u2019s Start with the Basics<\/strong><\/p>\n\n\n\n

So what even is a sales funnel?<\/p>\n\n\n\n

A sales funnel is simply the path of identifying, nurturing, and converting a prospective lead into a customer.<\/p>\n\n\n\n

The chosen shape of this process is a funnel because you will inevitably be attracting more people than you will be converting, and as each step of the funnel progresses, you\u2019ll be drilling down towards the leads that will become your customers.<\/p>\n\n\n\n

As time goes on, you will learn what\u2019s causing drop off between steps, and you\u2019ll adjust accordingly, decreasing your drop off rate and increasing your conversion rate.<\/p>\n\n\n\n

So it sounds a bit counterintuitive to say, but the goal of a funnel is to actually move as close to a cylinder shape as possible.<\/p>\n\n\n\n

You want as many as possible of the people you\u2019re capturing to get to the bottom of that funnel.<\/p>\n\n\n\n

Here\u2019s what a basic funnel looks like to help you towards that goal:<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Now let\u2019s go through the purpose of a funnel from top to bottom:<\/p>\n\n\n\n

Top of the Funnel<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

I like to think about the top of the funnel as your first couple dates with a new potential partner.<\/p>\n\n\n\n

If we\u2019re talking about the modern dating world, then the top of the funnel is like that first swipe right, where you two first match. You\u2019ve just found out that this person exists.<\/p>\n\n\n\n

Still part of the top of the funnel, but moving down to the next step, you go on your first date.<\/p>\n\n\n\n

You\u2019re just dipping your toes and starting to get to know each other.<\/p>\n\n\n\n

Next, you decide whether you want to continue to get to know them, and once that\u2019s decided you move down a little further to the next step.<\/p>\n\n\n\n

Finally, you realize you really like this person and want to date them exclusively. This is the last step of the top of the funnel, before moving on to the middle of the funnel.<\/p>\n\n\n\n

So in essence, the top of the funnel is all about brand awareness. If people don\u2019t know that your brand exists, chances are, they will not buy from you.<\/p>\n\n\n\n

Customers want to know who they\u2019re buying from.<\/p>\n\n\n\n

Surveys show that 71%<\/a> of customers consider it important to recognize a brand name before making a purchase from them.<\/p>\n\n\n\n

So, the goal of this step is for your potential customers to recognize your brand so that when it comes time to make a purchase, there\u2019s a level of familiarity, and therefore, trust.<\/p>\n\n\n\n

Middle of the Funnel<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Continuing with the dating analogy, the middle of the funnel is when you\u2019re dating but not engaged or committed long-term.<\/p>\n\n\n\n

So this is the part of the funnel where you\u2019re pulling out your best stops.<\/p>\n\n\n\n

You\u2019re giving away free information like video training that your potential customer wants. You\u2019re making YouTube videos that offer real solutions to your leads\u2019 problems.<\/p>\n\n\n\n

And like in dating, the middle part of the funnel is a two-way street. Your potential customer is scoping you out and seeing what you can do for them. But you are also looking at them and asking:<\/p>\n\n\n\n

\u201cIs this the ideal customer that I\u2019m looking for?\u201d<\/p>\n\n\n\n

\u201cDoes this person fit into my target audience?\u201d<\/p>\n\n\n\n

If so, then you need to focus on creating intentional and specific materials for them so that you are nurturing them toward the end purchase — whether that\u2019s a masterclass, one-on-one coaching, etc.<\/p>\n\n\n\n

Bottom of the Funnel <\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

This is the final stage of your funnel.<\/p>\n\n\n\n

It\u2019s when you \u201cpropose\u201d to your potential customers and they decide whether or not they\u2019re ready to commit to you and your brand\u2019s product.<\/p>\n\n\n\n

This stage involves appealing to the emotional side of the potential customer, because emotion is the driving force in the decision making process.<\/p>\n\n\n\n

And since nothing is ever \u201cas easy as 1, 2, 3,\u201d this stage will also most likely involve reminders and retargeting to further nurture that lead into becoming a customer.<\/p>\n\n\n\n

Common Problems with a Sales Funnel<\/strong><\/p>\n\n\n\n

When diving into something like creating a sales funnel for the first time, it\u2019s of course important to learn how to do it step-by-step (and we\u2019ll get there in a bit), but it\u2019s also very helpful to be aware of potential speed bumps and how to avoid them.<\/p>\n\n\n\n

So here are three common problems that can stop a funnel in its tracks:<\/p>\n\n\n\n

  1. Focusing on quantity over quality: <\/strong><\/li><\/ol>\n\n\n\n

    \u201cMore leads = more conversions\u201d… or do they?<\/p>\n\n\n\n

    It sounds like that would be correct, but it\u2019s that logic that gets many marketers in trouble when it comes to creating a successful funnel.<\/p>\n\n\n\n

    If you\u2019re just focusing on shoveling as many leads into your funnel as possible, then you\u2019re going to spend just as much time weeding through those leads to find the ones who actually fit into your target audience.<\/p>\n\n\n\n

    It\u2019s a much smoother approach to focus from the beginning on targeting the exact people you want and going after them.<\/p>\n\n\n\n

    This means less work for you throughout the rest of the funnel because you\u2019re already reaching people that you know you want as customers.<\/p>\n\n\n\n

    2. Not nurturing your leads: <\/strong><\/p>\n\n\n\n

    Following up with leads is the key to making a conversion.<\/p>\n\n\n\n

    It\u2019s the way you keep your brand in front of potential customers and increase familiarity. It\u2019s the way you increase engagement among potential customers.<\/p>\n\n\n\n

    And it\u2019s the way you will ultimately make that sale. <\/em><\/strong><\/p>\n\n\n\n

    In fact, studies show that leads that are nurtured spend on average 47%<\/a> more than leads that are not. So nurturing leads doesn\u2019t just get you more conversions, but higher priced conversions.<\/p>\n\n\n\n

    So many marketers just put out landing pages with their offer and that\u2019s it–that\u2019s where the funnel ends.<\/p>\n\n\n\n

    But it\u2019s in the follow ups, the re-targeting, and the email marketing that the real conversions lie.<\/p>\n\n\n\n

    3. Not appealing to the customer\u2019s emotions: <\/strong><\/p>\n\n\n\n

    Every brand and entrepreneur believes they offer products that do something amazing and life changing — otherwise, why even create that product in the first place?<\/p>\n\n\n\n

    And many of them make the all-too-common mistake of just listing off the pros of buying their product, hoping that that\u2019s what will convert a lead.<\/p>\n\n\n\n

    And sure that might work for a lead here and there. But in order to really connect with your leads and make them return customers of your products, you need to get in touch with their emotions, motivations, and pain points.<\/p>\n\n\n\n

    The Steps to Creating a Sales Funnel that Will Convert Every Time<\/strong><\/p>\n\n\n\n

    So now that we know the basics of a sales funnel and what not <\/em>to do when creating your first funnel, here are the steps to creating a funnel from scratch that will convert every time:<\/p>\n\n\n\n

    1. Hone in on exactly who your audience is.<\/strong><\/li><\/ol>\n\n\n\n

      As I said before, a smaller amount of quality leads is much better than a large group of leads that aren\u2019t going anywhere.<\/p>\n\n\n\n

      But how do you reach quality leads? Well, you have to start by identifying precisely who that should be first.<\/p>\n\n\n\n

      By the time you\u2019re ready to build your sales funnel, you should know exactly <\/em>who you are selling to.<\/p>\n\n\n\n

      You should know what they want, what they hate, what they need. You should practically know their Starbucks order!<\/p>\n\n\n\n

      Things to consider when pinpointing your audience:<\/p>\n\n\n\n

      1. What are their pain points?<\/li>
      2. What social media platforms do they use?<\/li>
      3. What are their interests?<\/li>
      4. What are their expectations?<\/li>
      5. Where do they live?<\/li>
      6. Why would they want to buy your product?<\/li>
      7. How will they use your product?<\/li>
      8. What motivates them?<\/li><\/ol>\n\n\n\n

        Getting answers to these questions will help you to position your brand uniquely and intentionally <\/em><\/strong>so that it is set up to attract the quality leads you are after.<\/p>\n\n\n\n

        2. Once you\u2019ve identified who you want to reach, you need to get your brand out in front of them (build brand awareness).<\/strong><\/p>\n\n\n\n

        Here\u2019s how you do that:<\/p>\n\n\n\n

        1. Create a content plan and improve SEO: <\/strong>If your content is coming up on Google searches left and right, warm leads will start to recognize your brand and inherently trust it.<\/li>
        2. Create shareable infographics: <\/strong>Shareable infographics are huge on Instagram and Facebook, so if you can create one that goes viral, your content could potentially be seen by millions of people.<\/li>
        3. Stay active on social media: <\/strong>The more people see of you the more they\u2019ll start to trust you, so it\u2019s super important to post regularly on all social media platforms.<\/li>
        4. Run Facebook\/Instagram ads: <\/strong>Ads on Facebook and Instagram are king in the paid marketing world because they are so advanced in their targeting. Use these ads to bring awareness of your brand to exactly who you want as your customers.<\/li>
        5. Start an affiliate program: <\/strong>you\u2019re being vouched for from someone whom the potential customer already trusts.<\/li>
        6. Create great content: <\/strong>Blogging is a tried and true way to build your brand awareness, and it\u2019s not going anywhere anytime soon. If you can create some amazing blog posts, your leads will warm up and be ready for an offer in no time.<\/li><\/ol>\n\n\n\n

          3. Now that you know who <\/em>you\u2019re trying to reach, it\u2019s time to create your lead-capturing landing page. <\/strong><\/p>\n\n\n\n

          A lead-capturing landing page should be more high-converting than a regular informational page, and an ideal one should have the following elements in it:<\/p>\n\n\n\n