{"id":1404,"date":"2019-08-16T21:11:25","date_gmt":"2019-08-16T21:11:25","guid":{"rendered":"https:\/\/blog.onlinesalespro.com\/?p=1404"},"modified":"2020-09-12T10:14:52","modified_gmt":"2020-09-12T10:14:52","slug":"ive-got-a-secret","status":"publish","type":"post","link":"https:\/\/onlinesalespro.com\/blog\/ive-got-a-secret\/","title":{"rendered":"I've Got a Secret!"},"content":{"rendered":"\n

There\u2019s nothing more contagious than a secret!  We all want to hear it. We want to see if it\u2019s something we already know or if it\u2019s some new intriguing detail!  And of course, as soon as someone says, \u201cDon\u2019t tell anyone!\u201d — there are very few people who can resist. Now there\u2019s<\/em> a strategy for your business.  Sometimes in order to get the word out, you need to be hush-hush about it. Or maybe not.  Let\u2019s find out which way works with you. <\/p>\n\n\n\n

Being Hush-Hush<\/strong><\/h4>\n\n\n\n

You want to get the word out, but you know that soon a new product will be introduced.  You still want customers to purchase what you are marketing now, but you also want your seasoned ones to be the first to know.  Basically, you\u2019re stuck in the middle, not knowing which approach to take. Continue to market your current inventory, but add a teaser to your campaigns about what *might* be up ahead.  Tell them you\u2019ll reveal the details as they are revealed to you. Slowly unfolding what\u2019s up ahead will generate excitement, like each piece in a jigsaw puzzle. It\u2019s not until all the pieces are in place that they will see how it all fits together.  Psst! You whisper. We\u2019re working on the changes you\u2019ve been asking about – so thanks for the feedback. A piece at a time…it\u2019s almost like a whisper.<\/p>\n\n\n\n

Being Viral<\/strong><\/h4>\n\n\n\n

Want to catch their attention with a big splash?  Go viral. Show them something your customers will want to share with everyone they know.  How do you do it? You invest everything in the front end, hoping that it really DOES go viral. Be clever.  Perhaps it\u2019ll be a crazy video. Think of the ones you\u2019ve shared with family and friends before. Google \u201cviral videos\u201d and you\u2019ll get a flavor of what actually does get passed all around.  Like the video where the man is giving CPR to a squirrel. Some are about animals; others are about people. Should you create a video, put it on YouTube to get the best coverage. Best not to make this your only marketing campaign, though, in case your video does not go very viral at all. <\/p>\n\n\n\n

Whether you decide to be hush-hush or to rush-rush information out there about your business, the key is to let people know.  Highlight the features; focus on the functions – let others speak for you in testimonials – and use every platform there is. Try something new so that you can reach a different audience.  Tell them who you are and what you do and why they need exactly what you are selling. <\/p>\n\n\n\n

Want to see some specific examples?  We\u2019ve got just the marketing guide for you!  Free Traffic Foundations<\/em>.  See ten different methods from viral blogging to social media groups.  How do you get a copy? Come join us at Online Sales Pro<\/a> and learn all about marketing tactics that will help you get the word out there!  Don\u2019t tell! It\u2019ll be our little secret\u2026.<\/em>
<\/p>\n","protected":false},"excerpt":{"rendered":"

There\u2019s nothing more contagious than a secret! We all want to hear it. We want to see if it\u2019s something we already know or if it\u2019s some new intriguing detail! And of course, as soon as someone says, \u201cDon\u2019t tell anyone!\u201d — there are very few people who can resist. Now there\u2019s a strategy for your business. Sometimes in order to get the word out, you need to be hush-hush about it. Or maybe not. Let\u2019s find out which way works with you. <\/p>\n","protected":false},"author":3,"featured_media":2368,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[7],"tags":[],"_links":{"self":[{"href":"https:\/\/onlinesalespro.com\/blog\/wp-json\/wp\/v2\/posts\/1404"}],"collection":[{"href":"https:\/\/onlinesalespro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onlinesalespro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onlinesalespro.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/onlinesalespro.com\/blog\/wp-json\/wp\/v2\/comments?post=1404"}],"version-history":[{"count":1,"href":"https:\/\/onlinesalespro.com\/blog\/wp-json\/wp\/v2\/posts\/1404\/revisions"}],"predecessor-version":[{"id":2369,"href":"https:\/\/onlinesalespro.com\/blog\/wp-json\/wp\/v2\/posts\/1404\/revisions\/2369"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onlinesalespro.com\/blog\/wp-json\/wp\/v2\/media\/2368"}],"wp:attachment":[{"href":"https:\/\/onlinesalespro.com\/blog\/wp-json\/wp\/v2\/media?parent=1404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/onlinesalespro.com\/blog\/wp-json\/wp\/v2\/categories?post=1404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/onlinesalespro.com\/blog\/wp-json\/wp\/v2\/tags?post=1404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}