{"id":126,"date":"2017-08-28T08:00:22","date_gmt":"2017-08-28T08:00:22","guid":{"rendered":"http:\/\/blog.onlinesalespro.com\/?p=126"},"modified":"2020-09-15T08:47:29","modified_gmt":"2020-09-15T08:47:29","slug":"how-to-expand-your-facebook-presence","status":"publish","type":"post","link":"https:\/\/onlinesalespro.com\/blog\/how-to-expand-your-facebook-presence\/","title":{"rendered":"How to Expand Your Facebook Presence"},"content":{"rendered":"\n[et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.6.1″ hover_enabled=”0″ border_style=”solid” sticky_enabled=”0″]Facebook is an excellent space for lead generation . . . but first you need to establish yourself on the platform. With over<\/span> 40 million small businesses on Facebook<\/span><\/a>, standing out can be a challenge, but certainly not impossible.<\/span>\n

Encourage Interaction<\/span><\/h1>\nSocializing is what social media is best for and Facebook is the perfect place for this. Make sure you interact with your fans on a daily basis. The simplest way to do this is to respond to every comment made on your page. Is this sustainable in the long run? Possibly not, but to start off, you want to build up that interaction.<\/span>\nWhat if no one is commenting on your page? Then it\u2019s up to you to get the conversation going. Hold a simple contest or post something that encourages people to respond. For example, a post that asks a question, gets people to choose between two options or asks for an opinion can help get things moving.<\/span>\nWhen you respond to someone\u2019s comment, their friends on Facebook can see it. This simple method will expand your reach to the friends of your Facebook fans.<\/span>\n

Consider Paying for a Boost<\/span><\/h1>\nAs they say, \u201cit takes money to make money\u201d and sometimes, boosting a post on Facebook for a few dollars or even creating a unique ad can be the ticket to expanding your reach.<\/span>\nIt\u2019s pretty easy to waste money and see absolutely no results, unless you know what you\u2019re doing. Not all posts should be boosted. It\u2019s a good idea to research Facebook advertising before you jump in and start spending money. Once you\u2019ve learned more about paid lead generation on the site, test it with some low cost campaigns before sinking too much into it.<\/span>\n

Track Everything<\/span><\/h1>\nTracking clicks and sales is boring, but it\u2019s also the best way to see what works best. Are there certain posts that your fans respond to better than others? Do they share certain types of media more often? When are they online?<\/span>\nStay on top of the statistics for your Facebook page and you\u2019ll quickly notice patterns. Certain days and times will be better for posting and your followers will likely comment, like and share different types of posts, as well.<\/span>\nLearn what works and do more of that. Your followers themselves will tell you how to expand your influence.<\/span>\n

Steal from Your Competitors<\/span><\/h1>\nYou don\u2019t actually have to steal from them, but spend some time on your competitors\u2019 pages and see what they do that gets results. While you should never copy from them, you can use the knowledge gained to improve your own page.<\/span>\nIt\u2019s also a good idea to become active on your competitors\u2019 pages. Leaving comments and likes will catch the attention of their audience. No one is limited to just one Facebook page, so there\u2019s a good chance you\u2019ll attract more than a few to your own page if you are a regular poster.<\/span>\nLikewise, posting and being helpful in groups related to your niche can bring more people to your page. You don\u2019t even have to directly promote your business. Just posting regularly will catch people\u2019s attention, especially if you\u2019re giving good advice. They can check out your personal page and then click through to your business if you interest them enough.<\/span>\nLead generation on Facebook is a little tougher than other social media sites, but it also has great ROI if you put the time in. Learn to engage those fans and build up your following to see excellent results. <\/span>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_cta button_url=”http:\/\/demo.onlinesalespro.com\/demo” button_text=”Watch A Demo” _builder_version=”3.16″ background_color=”#2d3947″ border_style=”solid” button_letter_spacing_hover=”0″ button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”0″ button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”]

Manage all your lead generation and direct sales in one place.<\/span><\/h1>\n

From generating leads to marketing automation to closing sales, Online Sales Pro\u00a0<\/span>helps you grow your sales.<\/span><\/h3>\n [\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

Facebook is an excellent space for lead generation . . . but first you need to establish yourself on the platform. With over 40 million small businesses on Facebook, standing out can be a challenge, but certainly not impossible. Encourage Interaction Socializing is what social media is best for and Facebook is the perfect place […]<\/p>\n","protected":false},"author":3,"featured_media":2678,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[82,61],"tags":[],"_links":{"self":[{"href":"https:\/\/onlinesalespro.com\/blog\/wp-json\/wp\/v2\/posts\/126"}],"collection":[{"href":"https:\/\/onlinesalespro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onlinesalespro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onlinesalespro.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/onlinesalespro.com\/blog\/wp-json\/wp\/v2\/comments?post=126"}],"version-history":[{"count":2,"href":"https:\/\/onlinesalespro.com\/blog\/wp-json\/wp\/v2\/posts\/126\/revisions"}],"predecessor-version":[{"id":2679,"href":"https:\/\/onlinesalespro.com\/blog\/wp-json\/wp\/v2\/posts\/126\/revisions\/2679"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onlinesalespro.com\/blog\/wp-json\/wp\/v2\/media\/2678"}],"wp:attachment":[{"href":"https:\/\/onlinesalespro.com\/blog\/wp-json\/wp\/v2\/media?parent=126"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/onlinesalespro.com\/blog\/wp-json\/wp\/v2\/categories?post=126"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/onlinesalespro.com\/blog\/wp-json\/wp\/v2\/tags?post=126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}