{"id":109,"date":"2017-10-09T18:05:52","date_gmt":"2017-10-09T18:05:52","guid":{"rendered":"http:\/\/blog.onlinesalespro.com\/?p=109"},"modified":"2020-09-14T15:16:32","modified_gmt":"2020-09-14T15:16:32","slug":"7-reasons-your-subscribers-arent-buying","status":"publish","type":"post","link":"https:\/\/onlinesalespro.com\/blog\/7-reasons-your-subscribers-arent-buying\/","title":{"rendered":"7 Reasons Your Subscribers Aren\u2019t Buying"},"content":{"rendered":"\n[et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.6.1″ hover_enabled=”0″ border_style=”solid” sticky_enabled=”0″]Email marketing is often touted as the fastest way to make money online, but too many marketers find themselves struggling to get sales. You may have followed every technique you\u2019ve read about, but if you\u2019re not seeing consistent sales, something is wrong.\nHere are some of the most common mistakes made in email marketing:<\/span>\n

1. You Don\u2019t Understand Their Needs<\/span><\/h1>\nThe best email marketing copy in the world won\u2019t get people to buy if they don\u2019t need what you\u2019re selling. Remember that people will invest in something that stops their pain. Find their pain point and present a solution and you\u2019ll get sales. However, if you\u2019re trying to sell something that they don\u2019t need, you won\u2019t see many, if any, sales.<\/span>\nDo your research and make sure you\u2019re solving their problem, one they actually have and not one you assume they have.<\/span>\n

2. Your Content Isn\u2019t Interesting<\/span><\/h1>\nOuch. This isn\u2019t something anyone wants to hear, but it could be the truth. If your email content is dull, no one will even bother opening your emails, much less read them.<\/span>\nThink about your own inbox. Which emails do you always open? There are likely a few specific marketers that you\u2019ll always read and are more likely to buy from. What\u2019s different about their emails? They likely offer good value and are interesting enough that you want to read the emails. Do the same with your own and you should see your conversion rates rise.<\/span>\n

3. You Don\u2019t Have Their Trust<\/span><\/h1>\nAre all your emails offering special deals and nothing of actual value? This could be the problem. People don\u2019t buy from people they don\u2019t trust and ads do very little to gain their confidence.<\/span>\nOften, subscribers open an email only to see that it\u2019s full of ads or just a sales pitch. While these types of emails do convert and can be used to gain more customers, you need to do it the right way. Offering some value in your emails is the best way to build trust. Once your readers trust you, they\u2019ll be far more likely to buy.<\/span>\n

4. Your List Isn\u2019t Your Audience<\/span><\/h1>\nAt this point in your business, you should know exactly who your target market is. Now take a look at the people on your email list. Are they in your target market? It can take some tweaking to get your campaigns to the point where they attract exactly the right person. Often, the issue is in the lead magnet. Take a second look at yours to ensure that it\u2019s what your target market wants and needs.<\/span>\n

5. You Need Better Subject Lines<\/span><\/h1>\nWhen your email arrives in your subscribers\u2019 inboxes, it\u2019s the headlines that grab their attention. Not only do these determine your open rate, but it also determines the attitude with which the email is opened.<\/span>\nBlaring, spammy subject lines set the mood before your potential client even opens the email. It can make them resistant even before they read what you have to say. If someone is resistant before opening the email, you\u2019re probably not going to get the sale without a seriously impressive sales technique.<\/span>\n

6. You\u2019re Not Segmenting Your List<\/span><\/h1>\nStill sending out generic emails to your entire list? There are many reasons this is a terrible idea, but the number one issue is the fact that people joined your list for different reasons. Someone who signed up to learn marketing techniques for small business is not going to be interested in the same things as someone looking to grow their corporate business.<\/span>\nAll autoresponders worth their salt have the option to segment your lists according to interests or activity. Someone who has already bought from you is far more likely to buy again in the future, so they need to receive tailored emails that will help them make the decision to purchase again. Those who haven\u2019t bought will require different techniques.<\/span>\n

7. You Aren\u2019t Consistent with Your Emails<\/span><\/h1>\nConsistency is key when you\u2019re managing an email list. Wait too long between emails and they\u2019ll forget about you. Send too many emails close together and they\u2019ll unsubscribe. Sending out emails on a regular basis, so your readers know what to expect is the best way to maintain contact and build trust.<\/span>\nConsistency doesn\u2019t just refer to email frequency, though. It also refers to the content of your emails. If you have sent out all useful messages for weeks and abruptly change to ads and sales pitches, people will become confused and less likely to buy. That\u2019s not to say you shouldn\u2019t sell, but do it in a way that is consistent with your brand.<\/span>\nWhich of these email marketing mistakes are you making? It\u2019s never too late to improve.<\/span>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_cta button_url=”http:\/\/demo.onlinesalespro.com\/demo” button_text=”Watch A Demo” _builder_version=”3.16″ background_color=”#2d3947″ border_style=”solid” button_letter_spacing_hover=”0″ button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”0″ button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”]

Manage all your lead generation and direct sales in one place.<\/span><\/h1>\n

From generating leads to marketing automation to closing sales, Online Sales Pro\u00a0<\/span>helps you grow your sales.<\/span><\/h3>\n [\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

Email marketing is often touted as the fastest way to make money online, but too many marketers find themselves struggling to get sales. You may have followed every technique you\u2019ve read about, but if you\u2019re not seeing consistent sales, something is wrong. Here are some of the most common mistakes made in email marketing: 1. […]<\/p>\n","protected":false},"author":3,"featured_media":2629,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[19,24],"tags":[],"_links":{"self":[{"href":"https:\/\/onlinesalespro.com\/blog\/wp-json\/wp\/v2\/posts\/109"}],"collection":[{"href":"https:\/\/onlinesalespro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onlinesalespro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onlinesalespro.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/onlinesalespro.com\/blog\/wp-json\/wp\/v2\/comments?post=109"}],"version-history":[{"count":2,"href":"https:\/\/onlinesalespro.com\/blog\/wp-json\/wp\/v2\/posts\/109\/revisions"}],"predecessor-version":[{"id":2630,"href":"https:\/\/onlinesalespro.com\/blog\/wp-json\/wp\/v2\/posts\/109\/revisions\/2630"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onlinesalespro.com\/blog\/wp-json\/wp\/v2\/media\/2629"}],"wp:attachment":[{"href":"https:\/\/onlinesalespro.com\/blog\/wp-json\/wp\/v2\/media?parent=109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/onlinesalespro.com\/blog\/wp-json\/wp\/v2\/categories?post=109"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/onlinesalespro.com\/blog\/wp-json\/wp\/v2\/tags?post=109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}