Articles

 

Digital Marketing:  A Tableside Chat with Paul and Shreya

Digital Marketing: A Tableside Chat with Paul and Shreya

Interested in digital marketing? Get ready for a tableside chat with Paul and Shreya.  You may have already noticed them.  Paul Counts isn’t new to OSP, but now both Counts and Shreya Banerjee have a bigger role in promoting digital marketing through OSP....

Public Speaking:  Worse than Death Itself?

Public Speaking: Worse than Death Itself?

Public speaking.  Addressing an audience.  Some people refer to public speaking as a fate worse than death! That’s one thing to be said about digital marketing.  You don’t need to address a crowd . . . Even still, learning how to speak in a clear and...

Real Contact in a Virtual World during the Pandemic

Real Contact in a Virtual World during the Pandemic

Real contact in a virtual world has become today’s reality, thanks to COVID-19.  People who once were frequently in each other’s company face-to-face are now reaching out virtually through phone calls, text messages, and email. How does that work for business...

Well, That Business Tip Didn't Work!

Well, That Business Tip Didn't Work!

When a marketing tip doesn’t work for your business, there’s a lesson there.  Just like anything else, you often need to take a marketing tip which worked for some other business and customize it. People mean well.  Invariably, when you start your own...

Your Business Motto Speaks for Itself

Your Business Motto Speaks for Itself

A business motto blends the company’s goal or purpose with its personality. People will remember a catchy slogan, one that’s short and somewhat playful. Create a clever motto for your business.

Distractions at Work Make It Hard to Focus

Distractions at Work Make It Hard to Focus

Distractions often keep people from having productive and satisfying days at work.  One study, the result of interviews, revealed that most people admit to losing 2 to 3 hours a day, thanks to distractions.  Worse yet, another study indicated that no one...